Marketing Strategy

The key factors in MCL's marketing strategy are:
  • An extensive network of contacts (Canada and US)
  • Professional service with a personal touch
  • Strong commitment to safety
  • New vehicle fleet acquisition strategy
  • Canada and U.S. Customs bonded carrier
  • CSA, FAST, CTPAT, PIP and ACE Program members

MCL's strategy is to target corporate clients. Because the value of the cargo is high, relationship sales are a primary key to success. This approach is made possible because the owner maintains a vast network of industry contacts built up over his career in the industry.

These together with his personal reputation are perhaps the most significant assets of the business and they enable MCL to differentiate itself from most other companies of comparable size.